My Work
THE ROYAL INSTITUTE OF PHILOSOPHY
My Role
Collaborated with cross-functional teams to enhance the Institute’s digital presence, improving accessibility and increasing user engagement by 30%+.
Key Contributions
Led the design of the Centenary, Timeline, and Their Work pages, bringing a 100-year legacy to life through interactive storytelling and engaging visual experiences.
Impact
Created a more immersive user experience that contributed to a 20% increase in membership subscriptions.
VIEW
My Role
Led the UX design of The View Platform, creating clear and accessible election experiences for both first-time and experienced voters.
Key Contributions
Simplified complex civic information into intuitive user journeys, making voter engagement easier, more informed, and more inclusive.
Impact
Helped deliver an award-winning solution in a global hackathon, ranked 2nd place, with judges recognizing its accessibility, usability, and real-world relevance.
THE SAKHI
Coming Soon
My Role
Led the UX redesign of a global fashion e-commerce platform, creating a seamless and intuitive shopping experience.
Key Contributions
Simplified the customer journey from product discovery to checkout by reducing friction, improving accessibility, and enhancing usability across the platform.
Impact
Delivered a more conversion-focused experience that improved customer satisfaction and supported business growth.
OLIVE
My Role
Designed the user experience for OLIVE, a fitness app focused on supporting users throughout their health and wellbeing journey.
Key Contributions
Created an accessible experience that allowed users to explore free workout content, while introducing a premium service with expert video-call support and personalised fitness plans.
Impact
Delivered a user-focused wellness platform that encouraged engagement, built trust, and supported users in reaching their fitness goals.
INVISION
My Role
Designed the user experience for a property investment platform focused on helping users discover ideal holiday homes with confidence.
Key Contributions
Created personalised journeys and clear, intuitive navigation that matched user needs while making property exploration and investment decisions simple and seamless.
Impact
Delivered a frictionless platform experience that built trust, improved engagement, and supported users in making secure investment choices.
VOCAB
My Role
Designed the user experience for Vocab, a language-learning app focused on helping users grow their vocabulary and improve communication skills.
Key Contributions
Created an engaging and intuitive learning experience that made discovering new words, practicing regularly, and building language confidence simple and enjoyable.
Impact
Delivered a motivating educational platform that encouraged daily learning, improved retention, and supported users in expanding their language proficiency.
How I Work
Prototype
I turn ideas into wireframes and interactive designs using tools like hand sketching and Figma.
I start simple and refine designs step by step.This makes concepts tangible and ready for testing.
Test
I test designs with real users to gather feedback.I observe interactions to identify usability issues.
I refine the solution based on insights to improve the experience.
Empathise
I begin by understanding users through interviews, observation, and open-ended questions.
I focus on their feelings, behaviors, and pain points.
This helps me design based on real needs rather than assumptions.
Define
I organize research findings to identify patterns and key insights.
Using these, I clearly define the core problem.
This ensures I focus on solving the right user need.
Ideate
I explore a wide range of ideas through brainstorming and sketching.
I focus on creativity and generating multiple solutions.This helps uncover innovative approaches to the problem.